Immunotec brand evolution

At twin annual Conventions held in Long Beach, California, and Mexico City in February, 2017, we unveiled a comprehensive brand identity update. The elements of what we call our “brand evolution” are anchored around the new tagline The Science of Living Better™, a statement designed to embody Immunotec’s 40-year scientific heritage and 20-year history as a network marketing innovator. In addition to the new tagline, our brand evolution includes an updated logo and colour palette, new typographic standards, new packaging for our flagship products, Immunocal and Immunocal Platinum, and a new book and video that tell the story of Immunotec.