Immunotec brand evolution
At twin
annual Conventions held in Long Beach, California, and Mexico City in February,
2017, we unveiled a comprehensive brand identity update. The elements of what
we call our “brand evolution” are anchored around the new tagline The
Science of Living Better™, a statement designed to embody Immunotec’s
40-year scientific heritage and 20-year history as a network marketing
innovator. In addition to the new tagline, our brand evolution includes an
updated logo and colour palette, new typographic standards, new packaging for
our flagship products, Immunocal and Immunocal Platinum, and a new book and
video that tell the story of Immunotec.
